The reason why backlinks are so important is that they are a signal to search engines that other websites consider your content to be valuable and worth linking to. When a website links to your website, it’s essentially telling search engines that your website is a credible and trustworthy source of information. Search engines use this information to determine the ranking of your website in search results.
Backlinks can also increase the visibility of your website, as they provide an opportunity for potential visitors to find your site through other sources. For example, if a user is reading an article on another website and sees a link to your site within the content, they may be inclined to click through to your site, increasing your traffic.
However, not all backlinks are created equal. The quality and relevance of the linking site are important factors to consider. Backlinks from high-authority websites in your industry or niche are more valuable than links from low-quality or unrelated sites. Additionally, backlinks that use relevant keywords in the anchor text can also help to boost your website’s rankings for those specific keywords.
In summary, backlinks are essential for SEO as they provide signals to search engines about the authority and relevance of a website. By earning high-quality backlinks from credible sources, you can improve your website’s visibility and ranking on SERPs, ultimately driving more traffic to your site.